Built for the Trades

I Know Why Your Customers Aren't Calling You…

I used AI to study your customers and find what's costing you calls. If I can't get you more in 30 days, you don't pay. That's the Pay-Per-Call Promise.

Book My Free 20-Minute Audit
The Problem

They Found You. So Why Didn't They Call?

You know your trade. You show up, do the work right, and your customers respect you for it.

That part's handled.

But here's what the data keeps showing me across trades businesses: the people searching for your services aren't seeing what they need to see on your page.

Not because the page is bad. Because it was built to describe what you do, not to answer what your customers are actually asking.

That gap between what's on the page and what your customers need to hear? That's where calls get lost.

The Difference

What Makes This Different

I don't come in pretending to know your business better than you do. Nobody knows it like you do.

What I bring is a tool. I use AI to research the people searching for your services:

That research is specific to your market, your services, and your area. Not a template. Not general advice. Actual data about real people looking for precisely what you offer.

Then I rebuild your page around what the research found. I call it The 30-Day Call Engine, because it's built to turn your site into a system that brings calls in 30 days.

The Proof

That Headline Doc Wasn't an Accident

The doc in your inbox? That wasn't a template I send to everyone.

I ran the research on your specific business, your market, and the people looking for your services. Then I showed you what came back. That's only a small piece of what the full process looks like.

And I'll bet on this: If my version of your site doesn't get you more calls in 30 days, you pay nothing. I take on the risk.

That's the Pay-Per-Call Promise.

Payton Thompson
Why I Do This

How's It Going, I'm Payton

Before this, I was doing some construction work. I know what it's like to grind every day and be proud of what you build, and still not have the best marketing.

Not because you're bad at it. Because your focus is on giving your customers a good service.

I built this system because I kept seeing the same thing: businesses that do good work but have pages that don't bring in the calls their work deserves. I wanted to give them better results without paying agency prices. And I give you the option to not pay unless it works.

I appreciate you for reading this far. Tells me you care about getting this right.

The Process

How It Works

Four steps. One month. Clear outcome either way.

1

We Talk

15 minutes. You tell me about your business, your services, and who you want calling. You're the expert on that. I'm just listening.

2

I Research Your Customers

AI digs into how people in your area search for your services. What they care about. What scares them off. What makes them call. This is the part nobody else does.

3

I Rebuild Your Page

Every word comes from what the research found. Not my thoughts on what sounds good. Not a template. Your customers' words, on your page.

4

We Track

30 days on your real traffic. I track the calls your new site brings in above your current monthly average. If the numbers don't go up, you owe nothing.

Two Ways In

Pick What Works for You

Whether you want zero risk or full ownership, there's a track for you.

🔒 5 Spots Available

Pay-Per-Call Promise

The zero-risk start.
  • $0 upfront
  • I rebuild your site in full
  • 30-day tracking window
More calls? I get paid.
Same calls? You owe nothing.
Best for: first-time clients
★ Premium Track

Done and Delivered

Own it outright.
  • Faster onboarding
  • No tracking setup
  • 30-day refund guarantee
Full site, fully yours,
start to finish.
Best for: serious buyers ready to commit
Not sure? That's what the call is for.
The Comparison

Me vs. Everyone Else

Me Agencies DIY ChatGPT
Customer Research AI research, specific to your business Same template for every client Generic prompts, generic output
Turnaround 5 business days 2–4 weeks Instant but you do all the work
Personalization Every word built from your customer data Light customization on a template Whatever you can figure out yourself
Guarantee Don't pay unless calls increase No performance guarantee No guarantee it works at all
The Answers

You're Thinking It. Let Me Answer It.

"What if it doesn't work?"

You don't pay. I keep working on it until it does. No extra charge.

"How is this different from just using ChatGPT myself?"

ChatGPT gives you sloppy copy because it doesn't know your customers. I use AI to research your specific market first, then build the page around what those people actually need to hear. Plus, I stand behind the work. If my rewrite doesn't bring you more calls, you don't pay.

"How long does this take?"

Call this week. Page done in 10 days. Test for 30 days. Clear answer in a month.

"I've been burned by marketing people before."

Understood. That's exactly why I don't get paid unless it works. I can't afford to hand you a template and walk away.

"What happens after 30 days?"

If it worked, we talk about next steps. If not, you owe $0. Your call either way.

The Next Step

Ready to Get More Out of Your Page?

You know your trade better than anyone. Your page should show that to every person who finds you online.

Book My Free 20-Minute Audit

P.S. That headline doc I sent you? That's just the surface. The full research goes way deeper. 20 minutes on a call and I'll walk you through what it actually looks like. No pressure, no pitch deck.